The benefits offered by the products make it irresistible to the industry and its buyers alike. Eventual realization of the benefits will help expand the market as more and more companies will be eager to get their projects enlisted. Its global approach facilitated by multi-currency operating capabilities and professional network is to make it a truly global platform. It opens up a whole new lot of opportunities for the projects. One can generate the units and sell them in the desired market while the projects or the assets may be based in another country.

Demand from businesses for the products covering freight services, air-travels, and hotel bookings will generate a healthy demand for the concerned Products. The 24-million strong HNI community holds a wealth of 93.4 trillion. A small part of the HNI wealth invested in the gold and art units can easily generate an additional demand worth US$ 1 trillion. The market maker business opportunities will be lapped up by these HNIs.

The supply side is not a limiting factor as many industries will be too eager to capture the potential customercum-investor interest. Middleclass families form a major customer base. A good part of home expenses is on the assets, commodities, and services covered under the various TROT products. Its share in the total expenses changes from region to region. On average, 35% to 40% of the home budget earmarked for such outlays. The global middleclass population and its consumption projections for 2020 and 2030 are given in the table below.

Considering a mere 1% of the global or 2.4% of the Asia Pacific middleclass population of 2020 opting for TROT Products is expected to generate a whooping US$ 350 billion demand for the TROT Products! Multiplying it with factor 5X as years’ consumption as an investment in the various TROT Products results in a market size exceeding US$ 1.5 trillion. The bulk of the potential will come from the Asian middleclass representing 59% of global middleclass consumption.